What+is+a+market

**Market size**: usually measured by either the volume or value of total sales of the good or service. **Market growth**: usually measured by the % increase in the total monetary value of sales. **Market share** can be defined as the percentage of all sales within a market that is held by one brand / product or company. Market share can be measured in several ways. However, the two most important measures are by: - Sales revenue - Sales volume (the number of units sold) Examples of market share Market share information on the UK clothing retail market in 2002: The UK clothing market, as defined by Deutsche Bank in their recent report, was valued at £26.9 billion in 2002. It is one of the most concentrated retail markets in Europe, with the top ten retailers accounting for some 42% of the market. What is market concentration? It is the proportion of market value that is owned by the leading brands or products/companies in the market. Where the market leaders own a large part of the overall market, the market is said to be highly concentrated. By contrast, where the market leader has a relatively small market share and there are many other competitors, a market is said to be “fragmented” The table above masks the change in the format of retail businesses that have evolved in the UK over recent years. Five years ago, the value or “discount” retailers had a relatively small share of the clothing market, accounting for only 18% total market share. Today the market is very different. The value or discount retailers has massively increased and even supermarkets sell a large volume of clothing.
 * introduction to the market **
 * Definitions **
 * Position || Brand || Sales(£’m) || Market Share (%) || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Number of Outlets ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Marks & Spencer || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2,743 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">10.2 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">315 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Next || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1,708 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">6.3 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">333 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">3 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Arcadia || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1,609 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">5.9 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1,603 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">4 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Debenhams || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1,076 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">4.0 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">97 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">5 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Asda || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">963 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">3.6 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">215 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">6 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Matalan || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">776 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2.9 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">137 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">7 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Tesco || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">710 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2.6 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">588 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">8 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Bhs || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">631 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2.3 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">163 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">9 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">New Look || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">552 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">2.1 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">573 ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">10 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">John Lewis || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">482 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">1.8 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">25 ||
 * || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Total of Top 10 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">11,250 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">41.8 ||  ||
 * || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">UK Market || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">26,911 || <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">100.0 ||  ||
 * <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">Source; Deutsche Bank 2002 ||

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