1.5+External+Environment

PEST, STEEPLE, PESTLE,

Watch the video below and download the presentation. media type="file" key="1.5 PEST analysis.mov" width="300" height="300"

 Note that many students mistakenly think that all they need to do is outline what PEST is and give a few examples in each area. If you want to gain top marks you have to do far more than this. Specifically you need to use the PEST analysis to analyse the firm's present situation and then decide upon appropriate strategies. For example if consumer incomes are low, how can you change your product range to cope with this?

Student Task: In teacher assigned groups you will each be given an organisation to undertake a PEST analysis on. •The first job is to research some issues and background about the company. •Where am I going to get this info? This will require a bit of thought and subtlety on your part. You must go beyond the obvious! Then examine how the external factors may impact in a positive or negative way and what strategies/tactics the firm may employ to overcome/exploit these factors.

 SWOT analysis media type="file" key="Swot Analysis 2013.mov" width="482" height="482"

Now prepare a SWOT and PEST analysis on the following case study

[|Technology powers F1 Williams team.doc] [|Technological environment] [|Trade Exchange rates & Balance of payments.ppt] [|Inflation.ppt] [|Inflation article] <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">[|Unemployment.ppt] <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">[|Unemployment notes.doc] <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 16px;">[|Pressure Groups.ppt]