4.3+Product


 * Classification of products **
 * Classify products by line range and mix.
 * New product design and developmentDescribe the importance of innovation in an era of rapid technological change and discuss the problems of financing research and development.

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 * Product life cycle **

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 * Product portfolio analysis · Boston consulting group (BCG) matrix **


 * Branding **

Brands are a means of differentiating a company’s products and services from those of its competitors.

A name, term, sign, symbol or design, or a combination of these, that is intended to identify the goods and services of one business or group of businesses and to differentiate them from those of competitors”.

What are the top brands in the world. Here they are in pictures. Click on the picture if you need to check your answers.
 * Student Activity **