4.2+Marketing+planning

__introduction to marketing Planning __

Watch the video below and read the notes from the presentation and then answer the questions below

media type="file" key="1.Intro to Marketing Planning.mov" width="462" height="462"



media type="youtube" key="kAVxEnB8mtQ" width="560" height="315"

1. What is the marketing mix?

2. Briefly outline the 4 basic elements of the mix:

3. What are the 3 other elements of the extended mix?

Now use your textbooks and notes from unit 1.5 to remind yourself about SWOT analysis

4. What is a SWOT analysis?

5. Why might a company undertake a SWOT analysis as part of it's marketing audit?

6. Distinguish between external and internal factors in SWOT:

7.What are the advantages and limitations of marketing planning?

Now as an introduction to the marketing mix look at these articles on the launch of Haagen Daaz. How is the marketing mix different now?







Ethics of marketing

Porter's 5 Forces (HL)

Marketing Objectives

Market research

Market Segmentation and Consumer Profile

Positioning and USPs

Sales Forecasting